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Research papers

NUDGE

This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). NUDGE. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/nudge


Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


Videos

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries
Author: Peking Tan
December 4, 2017
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Citation

Tan, P. (2017a, December 04). The love story of technology + research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-love-story-of-technology-research


Videos

How the IoT will save the planet

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...

Catalogue: Congress 2017: Visionary
Authors: Laurent Florès, Antoine Moreau
November 27, 2017
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Citation

Florès and Moreau (2017a, November 27). How the IoT will save the planet. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-the-iot-will-save-the-planet-9185


Webinars

What you need to know about conducting research in the Middle East

As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more....

Catalogue: Webinars 2017
Author: Nader Kobeissi
Company: Toluna
November 7, 2017
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Citation

Kobeissi, . (2017a, November 07). What you need to know about conducting research in the Middle East. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-you-need-to-know-about-conducting-research-in-the-middle-east


Research papers

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
November 1, 2017
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Citation

Gadsby, N. (2017a, November 01). The new visual language of brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands


Research papers

How the IoT will save the planet

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...

Catalogue: Congress 2017: Visionary
Authors: Antoine Moreau, Laurent Florès
August 24, 2017
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Citation

Moreau and Florès (2017a, August 24). How the IoT will save the planet. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-the-iot-will-save-the-planet


Videos

Helping introverts open up

A simpler pathway to understand this relatively silent but very powerful consumer segment.

Catalogue: Global Qualitative 2017: Back to the future
Author: Arfa Syed
Company: KANTAR TNS Malaysia
January 11, 2017
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Citation

Syed, A. (2017a, January 11). Helping introverts open up. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/helping-introverts-open-up-8942


Videos

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
January 11, 2017
×

Citation

Gadsby, N. (2017a, January 11). The new visual language of brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands-8947